Brand Renewal
Client: Pinnacle Building Services
Pinnacle is the largest commercial cleaning and maintenance company in Northern Arizona. The company was founded in 1994 and was acquired by a new owner in 2023, the new ownership (returning customer) wanted to modernize anf update the company’s branding to support its vision for expansion and finding new B2B clients.
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Improve the Pinnacle Building Services website and marketing materials aesthetically and functionally. As this organization revenue comes mainly from B2B, the client requested to focus more on the marketing materials rather than the consumer-facing website. The marketing materials need to be able to attract and inform potential partners.
As this company is quite technical and not as much of glamorous business, the marketing materials need to be functionally informative without compromosing on aesthetic presentation.
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Brand Renewal means that there is existing content and older material that we can use, however, unlike modernization — the branding is subject to being changed entirely.
Services provided included:
Web Design & Development
Marketing Materials Design
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The CPF experienced an increase in donations and applications upon completion of the new website, due to the ease of access and usability. Donors can now use various payment methods online, all automatically organized into an internal dashboard for the Board members to track donations.
Furthermore, new organization tools introduced make it easier for the Board members to organize documents and communicate internally.
Marketing Materials Design
Client has requested that we can only share the following samples and keep all other marketing materials confidential.
